
We received some audience feedback on our original film poster which was poster below. The main criticism seemed to be the fact that it looked for too much like a movie magazine front cover rather than a poster. So I did some research into some layouts of movie posters and their functions.
Before you start any designing of a poster you need to ask yourself, who am I aiming it at?, is it educating them in the film?, am I promoting the film? And what do I want my target audience to get out of this.
We are aiming it at our target audience of females the ages of 16-30, it is showing them the characters on the poster so they know that they will involved in the film in some sort of romantic story because they are holding hands, it is promoting the film because of the reviews from newspapers (still need to put it) and the BBC FILMS which shows its high standard film, also it looks interesting to the target audience and tells some of the story so they will want to go and see the rest. I want the audience to be able to relate to what they can see on the poster and because it’s really pain we want the audience to keep asking questions and create a ‘want to see hype’.
We have tried to reduce the clutter and the amount of words we use on the poster to make it look less like a magazine front cover and more like a poster (by taking away some of the comments from newspapers), and to put all attention onto the main focus which is the picture. The picture is the main focus of all film posters because you can learn a lot about the genre of the film and the representation of the characters. In our film poster we have emphasised the picture by having quite a plain back ground which does not take the focus off the characters.
Also we have included a big colourful title which along with the picture will be what the audience see first. The colour red shows that there the film will involve the boy and the girl involved in love in some way (you red titles in a lot of love films).
We have tried to rely on the graphics of our poster to tell the storyline rather than words. You can tell a lot more from the poster with a large picture and a bold title and get a better image of what it is about than you can with explaining it with lots of text. The other problem with lots of text is people will not stop to read the text and text is not eye catching like a large photos and titles are.
We are also thinking about rotating the poster to make it horizontal rather than vertical and putting a slight frame around it to further the poster representation and to get rid of the magazine front cover image it currently has.