Promotion and marketing

“If you want to be discovered, you have to be somewhere people can find you.”

Through analysing films and searching online I discovered there are many ways in which you can promote your short film.
• Film Festivals (examples: Edinburgh, Bristol, Yorkshire, London)
• Through the Internet - Short film sites (examples: UNDERGROUNDFILM.COM, IFILM.COM, ATOMFILMS.COM, BROWNFISH.COM and many more),
• make your own website/blog - message boards, traditional message boards, and Internet movie news sites

• Through printed media
• social networks and forums (e.g. facebook)


This two part video from Youtube is very useful as it details the ways in which you can market and advertise your film, does and don’ts and some helpful tips.


Beyond The Finishing Post - Marketing Your Short Film (part 1)


Beyond The Finishing Post - Marketing Your Short Film (part 2)

Some of the advice given about producing, promoting and marketing your short film that I thought would be useful included:
• Film festival’s are the best way to be noticed – as they’re always scouting and searching for talent
• Get feedback from the audience to make it as good as possible
• Cast your net wide – think about taking it abroad (America, Italy) as it will be a fresh, foreign feel to it
• Be organised, discipline yourself and accept rejection
• Go to festivals for inspiration, to make it unique
• Networking – get as many contacts as possible, might come in useful in future
• Create Posters, postcards – with taglines etc.

Some examples of useful websites into finding good festivals, inspiration and contacts which the YouTube clip mentioned are:
http://www.shortfilmcentral.com/
https://withoutabox.com/